The chart below was in reference to a digital marketing plan that I compiled for Grainger/Bosch, as a project for my University of Illinois class. However, this could apply to any business. Data and solid research is going to drive any marketing plan, but it begins with asking the right questions that address objectives. TheContinue reading “Using Data to Achieve Your Business Objectives”
Author Archives: lisasimons1
Up, Up, and Away… Blog Post Times Go Skyward
According to the graph and article, “55 Marketing Diagrams and Charts that Explain Content Marketing” (2020), time to create a blog post has drastically increased. Why is that? In my opinion, blog posts have taken on increased presence and meaning in the content marketing world. Writers are putting more thought into their posts, using dataContinue reading “Up, Up, and Away… Blog Post Times Go Skyward”
Be The “Go-To” In Your Industry
How can your business stay top-of-mind with consumers? Email marketing is a great addition to your other digital marketing activities. Why? Because it builds customer loyalty and engagement without breaking the bank. It also works well on your mobile phone or tablet. Today, we’re all bombarded with email, so how does a business stand outContinue reading “Be The “Go-To” In Your Industry”
Digital Marketing Maturity
Do consumers today expect relevant content? Of course they do! The attached link provides some insight into using data to meet consumer needs. https://www.thinkwithgoogle.com/intl/en-145/marketing-strategies/app-and-mobile/how-digital-marketing-maturity-helps-you-personalise-marketing-scale/
Lisa Simons 