Grainger/Bosch Tools

Photo Courtesy of Bosch Tools

Rebrand Proposal

ABOUT- This digital marketing plan was created and developed as a class project with the goal of a 10% profit increase of Bosch Tools, for the client, Grainger.

I will describe that campaign and based on consumer research data, and analysis. I will make recommendations for strategy, content, design, and implementation, I will also describe test and control methods.

STRATEGY

KPI’S

  • Top Keywords > Bosch Tools, Bosch Power Tools
  • Almost 80% of Traffic Comes from Search With 98% of that Coming from Organic Search.
  • 10% Profit Increase > TBD


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