Edge Inaugural
Product Launch
ABOUT – All aboard… I created live experiences onboard the Edge, immersed consumers in the beauty of Celebrity’s latest product, which drove engagement and sales. As a top producer for Celebrity Cruises, my campaign for marketing the “edgiest” ship at sea, featured assets and offers, plus teasers, which highlighted features of this unique ship. Following the launch, I posted reviews on social media and on my blog to further generate sales and loyalty.
STRATEGY- Clients and new prospects were allowed into the world of this glamorous new ship. The featured content was enhanced by myself, the graphics done in collaboration with the design team at Celebrity Cruises and Cruise Planners. Several online albums and live videos, were included on multiple pages. Some of the channels used included:
- Social Media
- Videos
- Email /e-cards
- Website page
- Online News
- Mobile Optimized
KPI’S
- Targeted e-cards were sent to clients, generated a 65% open rate.
- Traffic driven to product launch blog/website from social > Over 200 new visitors.
- Celebrity Sales Goal- $60K > Achieved over $75K for the quarter.
Celebrity Edge, EG, aerial, ship exterior, helicopter, drone, profile, sunset, New Luxury, #newluxury 
Get in Touch
Contact me to discuss employment opportunities at your company or organization.
lisasimons1111@gmail.com
224-241-1373
Lisa Simons 