K-12 A Stride Company

Spring Campaigns

ABOUT– Get Your Stride On! K-12/Stride is an online learning company that goes beyond high school, into post-graduate learning. These Prom and Graduation campaigns were generated to spread positive word-of-mouth and generate loyalty. As a part of the Content Writing and Strategy Team, we collaborated with the Design Team to create these assets. My part was to strategize, plan, and create content for social media, websites, and podcasts.

STRATEGY – This campaign was used at the national, state, and local level. The purpose, was to generate excitement and drive enrollment.

Channels

• Instagram
• TikTok
• Facebook
• Podcasts

KPI’S( To Date)

• User activity highest Wednesday and Thursday 4-6p.m..
• Recommended post frequency > 4 times per week > Goal achieved.
• Led the Graduation Campaign> Each social post received high engagement and hundreds of “likes” at the national level, thousands at the state and local levels.
• Goal – Weekly average podcast downloads 100 > Over 150 achieved.