Margaritaville Strategic PartnerShip
ABOUT- On a quest to find “The Lost Shaker of Salt, ” my business partnered with Margaritaville, and in cooperation with Norwegian Cruise Line (NCL), presented three annual cruises. I highlighted NCL brands in a variety of promotional materials. Together with Margaritavulle, we created on-brand graphics, plus exclusively designed T-shirts for my clients. I was involved from start to finish, even hosting these cruise/travel events. Each campaign was not only successful, but generated client loyalty.
STRATEGY– Interesting content, with a clear call to action across platforms, was presented. The main messenger was Facebook, where I placed paid ads on targeted pages. I also created Facebook groups for every cruise to create relationships/engagement with this group. The analytics supported this strategy.
Campaign Channels
- Social Media
- Websites
- E-cards
- Mobile Responsive
- Direct Mail
KPI’S
- Over 95% group retention rate industry average, approximately 10%.
- 75% leads from social media posts & ads.
- Sales goals exceeded > Over 1 million dollars in sales.
- ROI > 1,500 spent for 3 campaigns, over 1 million dollars in sales.
Get in Touch
Contact me to discuss employment opportunities at your company or organization.
lisasimons1111@gmail.com
224-241-1373
Lisa Simons 