Campaign Sample

Encore Inaugural Product Launch

ABOUT– Bon Voyage! As a top producer for Norwegian Cruise Line, I was invited to experience this ship first-hand. I also assisted in its promotion. My audience was taken along with me on the journey. Capturing moments on Facebook and Instagram, I shot live videos to engage prospects/customers. Engagement rate was highest for these videos, keeping in mind they were generated during cold weather months. Other high performers included food related posts, as they were visually appealing and were scheduled to post right before lunch/dinner times.

STRATEGY –To engage current Norwegian Cruise Line clients through interesting content. Create a campaign utilizing past metrics to anticipate behavior. Utilized to maximum benefit:

• Social Media
• Videos
• Email /e-cards
• Website page
• Online News
• Mobile Optimized

KPI’S

• Engagement videos> Over 250 views.
• Conversions from social> 23 Clicks onto the blog link.
• Email open rate >Highest Saturday & Sunday between 8a.m.- 11a.m..
• Sales goal/ Jan. & Feb- $40K > Sales goal achieved $52K.